As a growing agency, you constantly balance client satisfaction and project deadlines while efficiently scaling your business. But while WordPress development is crucial to many of your projects, maintaining an in-house team can be costly, time-consuming, and difficult to scale over time.
Outsourcing WordPress development provides a flexible and cost-effective solution that allows agencies to access top-tier talent, speed up project delivery, and focus on their core business activities.
In this article, we’ll explore the key benefits of outsourcing WordPress development and why it can be a great resource for agencies looking to grow without compromising on quality or having to grow their own WordPress team.
Key Takeaways
- Outsourcing saves you an in-house development team’s salaries, benefits, and overhead costs.
- It allows you to scale development resources up or down based on project needs.
- Experienced WordPress teams ensure quicker turnaround times, standardized coding practices, and structured workflows to help you deliver projects faster as you grow.
- Outsourcing gives you access to specialized WordPress developers and cutting-edge solutions without the need for in-house expertise.
8 Benefits of Outsourcing WordPress Development for Growing Agencies
There are many benefits of outsourcing WordPress development as a growing agency that is still finding its footing in the market. Consider the following when exploring your outsourcing partner options.
Benefit #1: Cost Efficiency
Hiring and maintaining an in-house development team can be expensive.
Considering overhead, salary, and benefits, an average WordPress developer with around 3 years of experience could cost between $99,500 and $114,800 per year. That’s $51.82 to $59.79 per hour.
On the other hand, outsourcing WordPress tasks to an offshore partner can cost around $50 to $99. As you can probably guess, this range can result in paying more per hour than the in-house example above.
However, you need to consider that you won’t be paying for overhead or benefits, and resource occupancy will be 100%. Additionally, you will only hire them for as long as you need them for your project, which is usually a few months.
The result can be that you pay between $16,000 and $48,000 for a 3-month project instead of having a significantly more expensive in-house team that you may not be using year-round.
Benefit #2: Access to a Global Talent Pool
Outsourcing enables agencies to access a diverse pool of experienced WordPress developers from around the world. This means gaining access to specialized skills, new perspectives, and advanced technical knowledge that may not be available in-house.
These are some of the skills provided by global agencies:
- Designing and building a WordPress website from scratch.
- Developing custom themes unique to your site.
- Reviewing your existing web designs and using them to develop your site’s theme.
- Developing custom plugins.
- Integrating your site with external services via APIs.
- Optimizing your site’s search engine rankings and performance.
- Providing ongoing WordPress support and maintenance.
- Developing ecommerce sites.
Hiring an expert WordPress team to develop these solutions lets you focus on what you do best (marketing, web design, content creation, etc.) while still delivering high-quality projects.
Benefit #3: Faster Project Turnaround
Data by Glassdoor shows that it takes around 24 days to hire an employee in the U.S. (hiring times in the rest of the world are similar). It would also take time to set up the processes and workflows, standardize coding practices, create CI/CD pipelines, and more.
Overall, it would take you several months to set up a fully functional WordPress team.
On the other hand, outsourcing partners can integrate into your team as you finalize the details of the contract. This means you can go from having no team to having expert developers working on your project in a matter of days.
This support means you can focus on what you do best while taking on more projects without compromising deadlines.
Benefit #4: Focus on Core Business Activities
As mentioned before, handing the WordPress-related tasks to experts allows your team to focus on what they do best.
Whether you are in digital marketing, web design, branding, ecommerce, consulting, or any other area that requires web development, you would highly benefit from leaving WordPress tasks to experts and focusing on what you do best.
This lets your team focus on their strong points and trust WordPress developers to deliver flawless sites.
Benefit #5: Scale Up or Down Depending on Your Needs
Outsourcing gives you the flexibility to scale resources up or down based on project demand with your clients.
This means you do not need to commit to sustaining an in-house WordPress development team even when there’s no WordPress-related work to do.
When you need WordPress experts, you outsource the work for as long as the project takes. But when you don’t have any WordPress work, you don’t need to pay anything and can focus on your core operations.
This model ensures you get the best of both worlds: a WordPress team when you need it but no unnecessary expenses when you don’t.
Benefit #6: Standardized Code
Reputable outsourcing partners ensure high coding standards and adherence to WordPress guidelines.
In our case, for example, we focus on making our code modular and highly standardized. We style websites following Block, Element, Modifier (BEM) methods and use Sassy CSS (SCSS) for our pre-compiled and minified stylesheets.
We also use PSR-4, a standard for autoloading classes from file paths.
Many other WordPress agencies use similar or different standards to create their websites and may provide information about it on their own sites, so look for it if you can.
Benefit #7: Less Risk, More Reliability
Partnering with an experienced WordPress development team can help mitigate project risks. That’s because reliable outsourcing providers offer structured workflows, quality assurance processes, and ongoing support, reducing the chances of errors and delays.
The following are some examples of the professional workflows and guarantees you can expect from an experienced WordPress team:
- A dedicated project manager that answers your every question and need.
- Extensive documentation about every major feature of the site. This documentation may include guides on how to use custom blocks and other unique features.
- A client dashboard containing all the information you need to understand the project’s progress. This dashboard may include information like progress on the current sprint, spaces to leave feedback, a list of pages that are ready for content, and much more.
- A warranty period after launch. If you find a bug related to the agency’s work, they’ll fix it for free.
These professional workflows allow the project to move fast and efficiently, letting you satisfy your clients and move on to the next quickly.
Benefit #8: Access to the Latest WordPress Technologies
WordPress is always moving forward, with methods changing and new ones appearing to replace older ones. Programming languages used to build sites also evolve, and agencies gradually experiment with new frameworks to build sites more quickly.
For example, we’ve been focusing on the Site Editor feature and custom Gutenberg blocks for the past few years.
On the other hand, other agencies may be focusing on specific frameworks like Next.js, Gatsby, and Astro, depending on their methods and the needs of the client.
All of this is to say that there are many ways to push WordPress development forward, and connecting with WordPress agencies is the best way of ensuring your projects have access to these advancements.
Outsourcing WordPress Tasks Helps Your Company Grow
Outsourcing WordPress development offers growing agencies an advantage by allowing them to take on WordPress-related projects without expanding their in-house team.
It allows businesses to focus on their core strengths while counting on expert development teams to ensure high-quality, scalable, and standardized WordPress solutions.
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If you found this useful and are looking for a WordPress partner, we encourage you to explore our services! Over the past decade, we’ve built hundreds of WordPress sites and collaborated with top global agencies and individual clients, resulting in a Clutch review score of 4.9 out of 5.
Don’t settle for a one-size-fits-all solution. Contact us today for a free consultation, and let’s talk about how we can take your projects to the next level.
You can also read our blog and developer resources for more WordPress insights!
