Enter
Project

GotMilk

Discover how White Canvas collaborated with Canvas United to bring the iconic Got Milk? campaign to life. Through a dynamic, real-time platform, we transformed their interactive map vision into a functional, engaging experience, empowering them to showcase social media activity across California seamlessly.

The Partner: Canvas United

Canvas United is an award-winning, digitally centered creative agency that specializes in crafting meaningful and awe-inspiring digital experiences.

With a mission to shape and improve the cultural landscape, Canvas United creates user experiences that delight people, one digital experience at a time. Their unique approach goes beyond technology, celebrating creativity to deliver experiences that resonate deeply with audiences and elevate brands in impactful ways.

The Collaboration

When Canvas United approached us to collaborate on an ambitious project for the California Milk Processor Board’s Got Milk? campaign, we knew this was an opportunity to deliver something extraordinary.

Canvas United had envisioned a bold, interactive experience that showcased social media posts across California in real-time, a project that required technical precision, creativity, and tight coordination to meet a fast-paced timeline.
With just under two months to deliver, our focus was clear: act as the perfect development partner to translate Canvas United’s creative vision into a functional, engaging, and configurable platform.

The Challenge

Canvas United had designed an interactive California map that would pull in real-time posts from platforms like TikTok, Instagram, and Twitter using campaign hashtags.

 

The platform needed to:
– Aggregate and display posts dynamically based on location, hashtags, and content creators.
– Be fully configurable so the client could manage cities, hashtags, and campaign settings directly.
– Launch on time to align with the broader campaign rollout.

 

Our role was to ensure this vision was realized through seamless execution and technical innovation.

Our Approach:
A Collaborative Foundation

From the outset, we worked as an extension of the Canvas United team, ensuring open communication and mutual alignment. Weekly syncs and constant feedback loops allowed us to adapt quickly to evolving requirements while maintaining their creative vision.

Canvas United focused on designing an intuitive, visually compelling experience, while we ensured the technical foundation could support their ideas without compromise. By dividing responsibilities and fostering trust, we established a partnership that maximized efficiency and creativity.

Agile Execution

To meet the tight timeline, we implemented an Agile process, breaking down the project into sprints that aligned with Canvas United’s design milestones.

This allowed us to deliver functional components incrementally, giving their team visibility into progress and the opportunity to refine the design along the way.

Turning Vision into Reality
Adapting to the complexity of this project, we leaned on our expertise to seamlessly integrate advanced technologies with Canvas United’s creative vision. Our team worked collaboratively to ensure every technical requirement was met without compromising the design’s originality or usability.

Seamless Interactivity and Dynamic Management

The interactive map required dynamic, real-time content updates and complete configurability for the client. To achieve this, we developed a robust backend that could handle evolving campaign needs while making it intuitive for the client to manage. We ensured the user experience remained smooth and engaging, aligning with the high standards of both Canvas United and the campaign itself.

The Power of Collaborative Excellence

Working with Canvas United felt like a true partnership.
By integrating our development expertise into their design process, we ensured no detail was lost in translation.
Our teams collaborated on everything ensuring the end product aligned perfectly with their vision.

Balancing Creativity
and Functionality

Canvas United’s creative direction pushed the boundaries of what was possible, and we embraced the challenge.
Together, we balanced the technical demands of real-time data aggregation with the need for a visually striking and user-friendly interface.

Trust and Adaptability

With a tight timeline and evolving requirements, trust was key. Canvas United trusted us to handle the technical complexities, allowing them to focus on their strengths in design and strategy. In turn, we adapted quickly to feedback, ensuring the project stayed on track without compromising quality.

Redefining Partnerships with Design Agencies

This project highlighted our role as a seamless development partner for design agencies, enabling them to bring their boldest ideas to life without worrying about technical execution. By aligning our expertise with the creative vision of agencies like Canvas United, we created an environment where innovation thrived, and collaboration shone.

Client’s Testimonial

Results

Together, we delivered an interactive map platform that exceeded expectations by empowering the campaign with full client control over its elements, enabling seamless adaptation and refinement throughout its lifecycle. Despite the project’s complexity, the platform was launched on time, perfectly aligning with the broader campaign rollout. This success underscored the strength of our collaboration, demonstrating how a well-coordinated partnership between design and development can achieve extraordinary results.

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