Know how this organization helps to scale impact on social enterprises, nonprofits, governments, and foundations changing development thinking and practices around poverty alleviation.
Imago’s goal was to help grassroots projects scale the impact of their effective development solutions through participatory, and human-centered approaches.
IMAGO works alongside some of the most iconic grassroots, nonprofits and foundations in the world.
The client sought to reflect its services and the projects carried out in a way that evokes its work methodology and the way the company has when facing a new challenge. At the same time, its branding as a company is changing and the new site must be a fundamental stone in terms of graphic resources to form the IMAGO brand.
Without losing personality and trying to generate a site that rises curiosity and feels in a playful and relaxed environment, the information must be easy to access and understand.
We can’t obstruct the natural flow of an institutional site, where certain information must be easily accessible for users.
Imago’s services are very varied and correctly organizing this information is the ultimate goal for us.
We not only want to tell you how Imago works, but we want you to experience it while you browse the website.
Look how the elements, UI, Typeface and the micro-animations create an environment related to the client’s work concept: blackboard, multiplicity of ideas, dynamism, doodles and open-mindedness space.
One of the ways we decided to adopt to show the different clients around the world and to achieve that global action that characterizes Imago was to use a global map that shows how its services travel the entire world, from Peru, through Kenya to the different corners of India.
