Every business needs a website. But for it to be successful, its goals and needs must be clear from the very start. Learn how to find your website’s why.
By Nicolas Pisani
3 Min read
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, having a website can be a make or break for generating more revenue.
At White Canvas, we have helped numerous companies of varying sizes build their digital presence. And these companies have come to us with all sorts of concerns on how to create it.
What we always say is that creating a website is like starting any new project. And as in any project, the first thing to do is to understand what the goal behind it is.
Finding your goal
It may seem obvious, but many people show up at agencies or freelancers’ inboxes saying: “hi, I need a website because everybody else has one”. Getting a goal, writing it down, and knowing “why” should always be the first step in any project; it is crucial for a website to be successful.
Many times, people don’t have their goal so clear: yet, deep inside, they understand the “why”. They may not be able to put it into words, but their intentions are in the right place. They just need to be pointed in the right direction. In this case, what works best for us is jumping on a call and asking all types of questions about the business to get an understanding of the different opportunities out there and how a website can help them grow.
Fulfilling your specific needs
Every business has different needs. In the same sense, there are infinite different types of websites out there. Some corporate websites can satisfy their business goals with just their contact information and a description of their services. But others may need a superb structure for users to instinctively navigate through their sites, while others could be significantly benefited by setting up a company blog. Each business has its different, quite specific needs.
Let’s picture it like choosing a ride: some people will want a super-fast sports car to drive around urban areas. But others might need a 4×4 Jeep to get through a mountain or a desert, or a minivan to take lots of kids safely around town. The same goes for websites. If you’re looking to sell your products, you should go for a flawless eCommerce store that beautifully showcases all your stuff; but if you want to elevate your brand, you should focus on setting up a cool, personalized website that properly portrays your identity.
And just like when you are buying a car, a key determinant in your decision must be your budget. Exploring the different types of solutions that the web design business offers will help you determine that; which vary from hiring a digital agency, getting the help of a freelancer, or even building it yourself.
Does your business need a website?
Every business needs a website. The benefits it can bring are clear to everyone: it attracts new customers, it makes you look professional, and it is a great way to showcase your products and services and all your contact information. A business website is one of the best investments any company can make in its future.
But when you build it, you must have your goals and needs very clear. If you do that right, a website will not only bring you more leads and revenue, but it will also ensure your success in the long term.