The Client
The Sketch Effect is a visual communication solutions company, made up of a talented team of creatives that elevate ideas through visual communication.
Case Study
The Sketch Effect
Does your website represent who you have become? Nowadays, the first thing potential consumers do is look you up online – your website is the first impression they have of your business.
This is how we built a website that transmits the unique identity of The Sketch Effect.
Delivery
Web design & WordPress Dev.
Duration
8 weeks
The Need
They needed a website update. Their business had grown and evolved and they saw the need for a website revamp.
They asked us for a redesign because they needed a website that was more aligned with their identity and matched the quality and professionalism of their work.
The Goal
For this new website to transmit The Sketch Effect’s identity, our idea was to create a website that focuses on their specialty: illustrations!
Building The Sketch Effect identity
Your website is the first impression online visitors have of your company. The Sketch Effect understands this. They realized they needed a website that showcases the quality of their work at first glance – they needed a website that transmits who they are.
So to communicate that identity, we gave the site a very particular look & feel.
Unstructured and illustrated doesn’t mean not serious, though.
The Sketch Effect wanted a redesign of their website because they wanted it to be professional-looking, they wanted it to be at the standards of their work. A professional look was fundamental.
So, our design contemplated lots of call to actions (CTAs) and contact forms, with a huge emphasis on The Sketch Effect’s business values and the excellence of their work.
Letting the experts do what they do best
It was clear from the start that the best way to transmit The Sketch Effect’s identity was with their own work.
To create a website that transmits what The Sketch Effect does best, we needed to include that thing that makes them unique: their drawings.
It was decided that all the art would be drawn by The Sketch Effect team, allowing them to showcase their identity in every single corner of the website. We handed them initial sketches as a reference but all the final versions featured on the website were drawn by them!
Results
These personalized details are very powerful: we were able to bring the client to the process, working side by side from the beginning to the final product. Letting clients edit and collaborate in the process as much as they like is the best way for projects to succeed.
The outcome was a website that carries The Sketch Effect’s identity in every single detail. And by working alongside us, The Sketch Effect was able to do on their website what they do every day: bring ideas to action through art.
