Does your website represent who you have become? Nowadays, the first thing potential consumers do is look you up online – your website is the first impression they have of your business.
This is how we built a website that transmits the unique identity of The Sketch Effect.
The Sketch Effect is a visual communication solutions company, made up of a talented team of creatives that elevate ideas through visual communication.
They needed a website update. Their business had grown and evolved and they saw the need for a website revamp.
They asked us for a redesign because they needed a website that was more aligned with their identity and matched the quality and professionalism of their work.
For this new website to transmit The Sketch Effect’s identity, our idea was to create a website that focuses on their specialty: illustrations!
Unstructured and illustrated doesn’t mean not serious, though.
The Sketch Effect wanted a redesign of their website because they wanted it to be professional-looking, they wanted it to be at the standards of their work. A professional look was fundamental.
So, our design contemplated lots of call to actions (CTAs) and contact forms, with a huge emphasis on The Sketch Effect’s business values and the excellence of their work.
It was clear from the start that the best way to transmit The Sketch Effect’s identity was with their own work.
To create a website that transmits what The Sketch Effect does best, we needed to include that thing that makes them unique: their drawings.
It was decided that all the art would be drawn by The Sketch Effect team, allowing them to showcase their identity in every single corner of the website. We handed them initial sketches as a reference but all the final versions featured on the website were drawn by them!
