Learn how we collaborated with the digital agency Fictive Kin to develop a brand new site for The New York Times - Media Kit, a place where marketers can look for the various advertising options available to publish on The New York Times.
Self-described as pound for pound the best digital agency on the planet, Fictive Kin focuses on delivering systems of lasting value in the form of brands, websites, and other digital products.
Fictive Kin works with companies of all sizes. From startups gaining footing in competitive industries to media giants solidifying their place as industry leaders, Fictive Kin has a plan for every brand out there.
Fictive Kin designed the New York Times new advertising website and connected with us to develop it. The agency took the New York Times vision for their new look and turned it into an elegant experience that perfectly represents the company’s stature as one of the most prestigious newspapers in the world.
Together, we set on a journey to make these designs a reality.
As it’s well known, one of the most significant revenue streams for newspapers is advertising. But the advertising world has changed and things were easier when companies could only advertise via printed media.
With the rise of digital media, alternative types of advertising have grown exponentially. So the New York Times needed a site to showcase all the various types of advertising they offer to help companies pick the right one for them.
Our collaborations with agencies always start with a thorough exploration of our partner’s needs, goals, and priorities. This approach allows us to accurately determine the scope of the project and guide every decision with their best interests in mind.
Once we established the scope, the next step was to review Fictive Kin’s designs to standardize them and ensure they are as consistent as possible.
Consistent, standardized web design files not only look good but also guarantee their technical viability during the upcoming web development stage, saving time and resources throughout the project.
Our main job as a development partner is to explore the available technologies and find the one that best fits our partner’s and client’s needs, so our developers went through the frameworks and other technological options we could use to build the site.
Ultimately, we realized that NextJS was the way to go. It provides a lightning-fast experience with exceptional SEO features and all the benefits of ReactJS but with server-side rendering.
Throughout the entire process, we structured using the brand of agile methodologies that we have developed over years of experience. It allows us to:
– Stay in contact with internal team members via daily calls and partners/clients via weekly calls.
– Implement highly focused 2-week sprints where we concentrate on specific tasks and deliverables.
– Perform internal demos that act as checkpoints to ensure that the work completed during the sprint meets our partner’s quality standards.
