eCommerce

WooCommerce Development

Conversions are one of the essential aspects to consider when running an eCommerce platform which is why we put extra care when designing websites for online businesses. We’ll help blend your commerce goals with your platform and design a storefront that drives ongoing income for your business.

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Our

Services

WooCommerce Themes

We create beautiful, user-friendly WooCommerce themes that convert. Custom themes guarantee that your website is tailor-made to fit your goals.

Custom Plugin Development

We can create a custom WordPress & WooCommerce plugin to extend your site functionality, connect your services to the WordPress ecosystem, and sell more.

Custom API Integration

We can help you connect the tools you already use and love with WordPress to have a seamless workflow between your platforms.

WooCommerce Maintenance

Let us manage WooCommerce maintenance and monitoring for you by assuming the update, customization, and stability duties of your WordPress site(s).

Migration to WooCommerce

If you need to move your eCommerce to WooCommerce, we will do it for you! We'll ensure your site retains capabilities and runs smoothly in search rankings.

Dedicated Team

We can provide a dedicated team of WordPress & WooCommerce experts working just for you and your products. An excellent choice for those who need to scale but want to avoid the burden of an in-house team.

We are always raising the bar to create the best-in-class WordPress products.

We raise the bar!

Our Standards

Custom Theme Development

We do not work with pre-built themes. We pride ourselves on developing custom themes for every site we create. Each new site has a one-of-a-kind tailored theme just for that one client.

No Unnecessary Plugins

Plugins can be performance and security killers if you are not careful. That’s why using just the right amount for your needs is essential. We know how many is enough and how many is too many.

SPA Like Experience

We use Barba.JS to create a SPA-Like experience, enhancing the User Experience by avoiding the site refreshing while you navigate the site; the result is a more fluid navigation experience for the user.

Intuitive Admin Panel

We comprehend that most people aren't very familiar with web development and maintenance, so the admin panel you’ll use to manage your website will only contain the information you need for your daily goals.

Page Speed 90+ Guaranteed

Load speed is an essential SEO factor every developer needs to optimize because it improves user experience, search rankings, and conversion rates. All of our websites perform lighting-fast.

Advanced Custom Fields

We use ACF Pro, a well-known and robust plugin, as a flexible platform to easily manage your site while maintaining the best performance.

Modular Commented Code

The modular approach makes your code readable, easy to understand and test, accessible, shareable, less buggy, and easier to refactor.

SCSS & BEM

We style our websites following the BEM pattern and using SCSS for our pre-compiled and minified stylesheet outputs. We also avoid overloading your pages with unnecessary styles to ensure maximum performance.

SEO-Optimized

We will make sure search engines can find and boost your business. Creating the right content mix is essential for that. We will optimize your content and recommend fresh ideas to move your keywords to the 1st page.

Clients

Projects

We've Done

BioConecta

Have you seen enough? Don’t be shy to hit that contact button, and let’s explore how we can work together.

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What they Say

Reviews

The company gained a 24% increase in their marketing qualified lead volume. This then led to an 11% reduction in paid dependencies. White Canvas’ project management style was great; they led weekly stand-ups and communicated effectively through Slack. The team was always responsive to challenges.

Kris Poorbaugh VP of Creative, Reali

The site’s new design looked great and met all of the client’s needs and expectations. White Canvas communicated regularly and responded fast, ensuring both sides were always in perfect sync. The team was also very patient, flexible, and supportive in guiding the client through the entire process.

Flavia Barile CMO

The website came out exactly as envisioned. Stakeholders also had nothing but positive comments about the site. As a result, the client gained new inbound leads. White Canvas listened attentively, communicated clearly via email, and provided 24/7 support, ensuring a smooth customer experience.

FAQ's

Do you build your websites using any visual composer plugins? (e.g.: Elementor, WP Bakery)

No, we design and develop themes from scratch for each one of our clients using our own boilerplate, which is optimized for performance. This allows us to have full control of everything we’re doing and makes it so much easier to add as many new functionalities as needed.
Do you need us to have designs ready for our website?

No, we have our own design department, which makes it much easier because developers and designers can work together from the very beginning to make sure there aren’t going to be any surprises down the road when the devs start diving deep into coding. We also work with agencies that have their own design departments and we develop the themes according to their needs.
How is the completed website handover looks like?

We provide our clients with a full guide explaining how the website works, and we also schedule 2 walkthrough sessions with them to make sure that they can ask all necessary questions.
What could happen if I recognize bugs on my website in a couple of weeks of use?

We have a very thorough QA process so this scenario should be very odd, but for those specific cases, we always offer a 30 day warranty for all our developments after the GoLive to make sure there’s someone available to work on any bugfixing that my come up. We also always recommend closing a maintenance retainer to allocate resources to the project and making sure that we always have support for WordPress and Plugin updates, as well as adding new functionalities or fixing bugs.
When I have a desktop version of web site, shall I receive also a mobile version?

100% yes. Every single website that we build is designed in both desktop and mobile (even tablet in some cases if required). This way we make sure that not only the site is going to look great on every single device, but that the developers know exactly what to change for those modules that have a different approach on mobile.
What hosting services do you usually work with?

Our go-to hosting service is WP-Engine, which is optimized for WordPress. It provides a bunch of functionalities that otherwise would require an entire DevOps team to take care of, but in some cases, for more complex architectures, we work with AWS.
Will I also get a mobile version?

100% yes. Every single website that we build is designed in both desktop and mobile (even tablet in some cases if required). This way we make sure that not only the site is going to look great on every single device, but that the developers know exactly what to change for those modules that have a different approach on mobile.
Who owns the code base after the project is ready?

Every single one of our clients is the owner of their code base. We always make sure that everyone has access to every document or repository related to the project, so they can do whatever they want with the websites after we’re done with our part.